ABOUT QU4D & HIS BRAND
Meet the owner
My name is HB Horn IV, but you definetly know me better as "QU4D". I've been Freestyling in the back seat with my brother since age 12, taking it more serious with writing around age 16 , moving to making beats and selling them a year later, and started making serious music at age 18. Very little known fact, before I ever made a beat I designed an entire collection of clothes for a brand I had planned to create called "Fourth Generation" and well believe it or not the logo you see today is the very same one I designed all those years back! Music is absolutely my passion but I was worried about what I had on before I was EVER worried about what was on the radio so it was only a matter of time before "4OR" would take the life its taken now.
What about the brand?
As for 4OR Apparel, we aim to bring you guys QUALITY over QUANTITY, how I believe a lot more things should be in life. We also believe that sometimes it's truly the simple things in life that can mean the most in a whole LOT of ways. We want to exemplify that but bringing you guys the most EFFORTLESS design on the most QUALITY of material to bring something you can wear in your everyday life, no matter what it is that you do in your day.
The number 4 has multiple meanings from clarity and evolution, to symbolizing the elements and being the embodiment of structure and hard work, but the biggest meaning it has to me is well.. its quite literally who i am, HB Horn IV. The number 4 has always been a part of my life and now I’m MORE than grateful to make it a part of yours, to do something 4OR you.
What inspires me? And why should you care?
Well to keep it plain and simple, music saved me so I want to save music. I feel as though the era of real music that matters for more than just the moment has been lost. Borderline forgotten. The first person to ever make me want to make music was "Jucie WRLD" because of his levels of realness in his music, from there I evolved to Listening to the likes of "MF DOOM" and "Talib Kweli" (Shout out Black), and even became very accustomed to sounds ranging from "Griselda" (Shout out Def) all the way to "Yung Fazo". Music is a form of art and art is the expression of creativity and theres truly nothing I love more than being creative. Rest assured the level of realness and quality I put in to the music is the EXACT level that put into the clothes, IF NOT MORE! and THAT'S why you should care